Simon ( ) bright red retro cartoon type composition via AnaMaria retro cartoon bright red font composition. through . Variable fonts - While fonts come in an endless variety of shapes and sizes, individual fonts are static - predefined letter shapes stored in a program file. But as digital presence continues to be a priority for brands, more and more typefaces of the year are becoming variable. Logo and Corporate Identity using a Variable Font Created by a design bureau through Logo and Corporate Identity from a Font Author: Starting from the main corporate font, the letterforms of the variable fonts will transform and change to match the Cell Phone Number Database with the new B2B Email List . They can be animated to stretch and squash, they can change color and weight, or they can be converted into a pattern. But despite all this, variable fonts remain recognizable for the brand, preferring simple adaptations to radical transformations. While not necessarily a new style, variable fonts are becoming more and more popular. and it's not just because they're a playful performance (although that's certainly a factor). As immersive digital technologies such as virtual reality advance, brands need to become more dynamic and interactive in order to engage audiences. They also need to become more interesting in order to counteract the negative events in the world. But in the end, variable fonts keep brands from looking boring and outdated, demonstrating that they can adapt to different contexts and circumstances without losing their identity.