Fundamental element for customer acquisition . Here are some tips: Simplify navigation and make it intuitive . Whatever opportunity your eCommerce can offer (affordable prices, support, discounts, etc.), each of them must be accessible in an intuitive way Enter the menu where it stands out the most . Control the menu, from size to options (all of which should be visible on one screen) Insert a search bar . Expecting visitors to always find the product they are looking for through the menu is pure utopia. Such levity can cause you to lose many customers. If you have a large range of products, put a search engine function in the menu 4. Create awareness through social media posts To get an idea of how much a key role social media play.
In marketing processes today, let's consider this data: digital advertising mobile number list spending in the United States increased by 57% between 2020 and 2022 and according to Insider Intelligence it will grow by another 30% by 2025. Of Instagram's over 1.5 billion users, 90% follow at least one business account , making it the ideal social media site to boost brand awareness. Facebook, Instagram and TikTok are mostly used in B2C, LinkedIn in B2B. If you haven't already, start thinking seriously about how to take advantage of these platforms. An example? Haircare brand Prose increased coverage by.
Thanks to an Instagram sponsored campaign. Here are some tips for leveraging social media to improve your customer acquisition cost (CAC): Use up-to-date buyer them for mobile Create fun, short, and interactive content . If quizzes, polls, and contests allow followers to join your community, the "behind the scenes" content is greatly appreciated. In this sense, the most suitable platform today seems to be TikTok Be Genuine . Audiences seek authenticity, not high-sounding, unfulfillable promises or megalomaniac influencers 5. Make organic content an added value When creating social media content, try to trigger emotional responses in the target audience.