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yaciy66059
Apr 05, 2022
In Beauty Forum
Winning new customers is harder than ever, so now is a great time to focus on retaining the ones you already have. Email marketers, let's make customer retention your number one priority. Even during less difficult times, acquiring a new customer can cost up to 16 times more than retaining a current customer. Retention is made up of many mobile elements, channels, and metrics, but overall it boils down to one main goal: increase engagement and deepen your customers' connection to your brand. Email is your most powerful marketing channel and one of the best ways to strengthen your connection with your customers. Now, when customer acquisition slows, those relationships are more valuable than ever. So let's take a look at five best ways to leverage email to retain your customers. Audit your automated emails Build your segmentation job title email list based on customer activity When you can't use email to win their business, use it to win their hearts Leaving on a good note Consider how to bring back stale customers when the time comes 1. Audit your automated emails Take a look at the copy and tone of your automated messaging to make sure it matches the tone of the times and speaks to your existing customers. This is also a good time to assess your current customer journey and each outbound campaign through the eyes of an existing customer to see if you can provide additional support or thoughtful touches via email. Here are some examples of customer-focused emails that might help you take it to the next level. Thank you and appreciation emails Thinking about excessive clutter in inboxes, a well-timed and executed thank you note can go a long way, especially after purchase. You can also use this opportunity to report additional resources, highlight support contacts, or offer a discount on the next purchase. Here's a great example from Classic Specs: a great thank you note, handy tips for buying them, and a helpful FAQ. 10/10 would read again! Source: very good emails Summaries or usage reports Informing customers of the exact value they are getting from your product through regular usage update emails is a great way to increase engagement. (Bonus points if you can tie usage metrics to a specific ROI.) This is a fun example from Swiftype; they provide a nice and nerdy overview of your typing activity with updates on your weekly changes:
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yaciy66059
Apr 05, 2022
In Beauty Forum
Scaling a competent messaging team isn't just about hiring the right mix of people, it's also about investing in helping them grow in their role. By equipping your current team with new skills, you may be able to complete more different tasks without having to increase the payroll just yet. Leave room for experimentation Give your team the opportunity to mix daily tasks with projects that break the routine. It could be a set of A/B tests, experiments with new coding or design techniques, or a chance to design a unique email that's different from your standard template. Every experience, successful or not, provides your team with the opportunity to be challenged and learn. Invest in training Email is continually evolving, which means the learning within your email team should never stop. Training can job title email list help your current employees move into more specialized roles or ensure new hires stay on the cutting edge of technology. Here are some ways to invest in training: research trends and best practices to email marketing . Budget for your team to attend , take conferences online courses, or earn certifications. Take advantage of free online learning opportunities such as webinars or Salesforce Trailhead . Your messaging team members are the heroes everyday marketing who help deliver great customer experiences, campaign after campaign. The human element of scaling your email program effectively can also be the trickiest, because there's more to team management than choosing the right integration or tool. Some of the best things you can do to scale your team effectively are to focus on alignment, collaboration, and learning. A good foundation of your team will pay off in the long run. If you feel like you've gotten off to a rocky start in your scaling efforts or aren't sure where to start, you're in good hands. In the next article in this series on scaling your messaging team, we'll take a look at your processes and tools. Stay tuned!
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