Forum Posts

sifat
Feb 15, 2022
In Beauty Forum
2020 Will Be The Year of the Game Changers It’s hard to believe that it’s that time of year again. I recall writing a membership update just before last Christmas - and being profoundly proud of the membership community we had built together. In December 2018 I was reflecting on the build and launch of the MyDMI membership offering earlier that year, and I was totally taken aback by just how much appetite our (then) 36,000 members had to invest and engage in our member offering. I closed out the year with a promise and a resolution, that we would bring lots more great content and benefits to members in 2019, and I am delighted to announce that we have delivered above and beyond that - as we change the game and support you, our esteemed members, in being the heroes and leaders in this ever-changing digital landscape. 2019 The Promise vs Our Delivery Winter Membership Update - Grab a Cuppa and Chill for 5 This year, I’m excited about what is now our 47,000+ strong member base. We are a thriving global community. We started the year still in the phase of building out our membership offering - adding great content, live webinar sessions, doing system upgrades and building our community forum - we close out the year with a community that is transformative and transformational. Giving you the tools and services to empower and transform your career, keep you apprised of best-in-class standards and practices globally. We are delighted to bring you cutting edge thinking, time-saving toolkit solutions, and a connection to other digital members. The crux of our “get in the game” mission, is you - making you the hero of your own career. Keeping you informed, connected and with the right tools to play for the win. The Only Library You Need! I only say it because it’s true. It’s comprehensive, it’s accurate, and it’s best practice - and the best news is that we’ll be starting the year with Photo Editing Services over 450 pieces of content and adding over 150 more during 2020. We’ll be keeping you abreast of all things digital marketing as we cover what’s making headlines, and cover every digital marketing and selling topic from the practical to the trending. We’ll be future-proofing your digital marketing strategies and plans by keeping you fully informed in Search Marketing, AI, Social Media Marketing, Content Marketing, Analytics, eCommerce, and Data Privacy. Giving you practical guides, top of the range toolkits, and exclusive insights through our member-only interviews with industry practitioners, leaders, and change drivers. I’ve highlighted below some of our top pieces from 2019 - Social Media Calendar Template The A to Z of SEO Digital Media Budget Plan Template Buyer Persona Template The Key Social Media Platforms A Complete Marketing Guide I have so many personal favorites amongst the content we have published even within the last quarter - but I have handpicked a few for your reading pleasure: 3 Ways to Make Your Brand Legendary, Star Wars-Style Johnson & Johnson: Big Pharma Pioneers on the Front Line Be a Communication Powerhouse Stranger Things Season 3 Has Turned Branding ‘Upside Down’ Can You Hear Us 2020? It’s going to be the Year of Audio Audio - it’s one of the most exciting growth areas of digital. It’s also an area that we are excited to add to our library. If you’ve missed a webinar or prefer to learn through listening, then we are delighted to let you know that we will now be offering a percentage of our content in audio form, so you can listen to our case studies, eBooks and exclusive interviews wherever and whenever you want. Listen on the go and keep up to date with what’s new and hear from a mix of industry leaders on their experiences, what they are focusing on with an eye to the future, and their career life lessons. Podcasts - we are excited to be introducing a brand new format to our content offering. We talk with a variety of experts in two different series of original podcasts. We’re looking forward to introducing these to the greater listening public in early 2020 and to be giving you a sneak peek this side of the New Year. Our ‘Big Q&A’ series takes a deep dive into each of the practical topics that affect you, your role, your career. Our ‘Modern Mindset’ series takes a look at the skills, techniques and personal skills that are vital to your marketing career and keeping you ahead of the game.
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sifat
Feb 15, 2022
In Beauty Forum
The only thing is, it was Dec 31 2009 when you arrived but now you look at the calendar on the kitchen wall you realize it’s January 1st 2020! Just like that, 10 years have flown by! After you struggle out the door, you find yourself standing in a vaguely familiar street and you find that same battered old brown wallet in your back pocket. Somehow you were cryogenically frozen (but that’s a story for another day) and now you have a lot of catching up to do. Let’s look at the world around and see how things have changed, especially for you—a tech afficionado and one of the first digital people in your company’s marketing department. Contactless Connectivity It’s New Year’s morning and the whole world feels a bit disoriented, not just you. You need to find your way home. You stroll to the bus stop, which is still there, (but with a new fancy tracker that tells you when the buses are coming), and realize your annual pass might be out of date. Looking sheepishly at the bus driver while you fumble for coins in your pocket, he asks if you have contactless on your debit or credit card. You remember that back in 2009 you had noticed the contactless logo on your bank card with skepticism, never imagining it would ever catch on). But now, you’re invited to tap your card on the payment terminal by the driver and take a seat and watch everyone else do the same. Today, contactless card payments are considered Philippines Photo Editor the norm—60 million contactless journeys were logged in the London Underground the six months following its introduction to the system in 2014. And, this shift towards a cashless, contactless society has changed the consumer playing field for brands across sectors and in many countries where cash is rarely carried. The mass consumer uptake in contactless technology has led to developments that resulted in mobile payments including Google Pay and Apple Wallet. This rise in payment options has prompted notable enhancements in customer experience (CX)—an element of digital marketing that experts predict will be a primary brand differentiator in 2020. Over the past decades, contactless and mobile and contactless payments have changed the playing field almost as much as Netflix (what’s that, you say? Don’t worry, you’ll find out later). Basically, in this brave new world, we have complex miniature computers in our pockets (hence Apply Pay, etc.), meaning that the average consumer lives and breathes mobile. In fact, there are more smartphones on the planet than there are humans. Omni-channel Experiences You hop off your bus in the town center. Apart from some new cafes and places offering you to do something called vape, not much has changed. But you, being a techie, can’t help but notice all the digital ads around the place. Looking at your precious old iPhone 4 (once the envy of your friends), it’s clear it has become worn and even a bit rusty, particularly when you see some teens strut past with huge screens and all kinds of sparkly gadgets dangling from their handsets. Yes, it’s time to grab yourself an upgrade. So, with a newfound spring in your step (and hope that your credit card might work), you waltz into the nearest mobile store. Everything looks enticing and the in-store ‘mobile guru’ springs over to offer assistance. After trying not to show how you’re blown away by these beautiful machines, you settle on a satisfactory plan, and your new device soon leaps into action. Immediately, you’re prompted to download the network’s own mobile app and you’re given lots of personalized content based on your discussion with the sales guy. You don’t know it, but you’ve just stumbled across your first ever omni-channel marketing experience. An evolution that’s taken hold organically over the past decade, omni-channel marketing is focused on creating a seamless journey across every single platform or touchpoint. By mapping the customer journey cohesively, a host of brands have achieved complete cohesion between their online and offline marketing activities, catalyzing their success in the process. In fact, consumers who have an omni-channel experience boast a 250% higher spending frequency than single-channel shoppers. You begin to scroll and before long, you’re back on Facebook and Twitter— and thanks to the advice from your personalized mobile app you’re soon setting up accounts on TikTok and Instagram account. Social media feeds and some other features have changed since you’ve been asleep, but maybe you should make your way home first before taking a few hours to really catch up on your friends and acquaintances. Glancing at the scene around you, it’s clear that no one is really talking on their phones, they’re just ‘getting social.’ There’s a teen sitting outside a nearby vegan cafe choreographing a ‘dairy-free latte dance video’ for their TikTok followers. And, oh, there are a few people taking pictures of themselves by attaching their phones to long sticks while grinning. Mesmerized by the changes a decade has brought, you continue on your journey with wide-eyed amazement. Before long, you feel a beeping in your pocket. You receive a notification telling you that you’re entitled to a discount from a nearby home furnishing store, one of your mobile provider’s brand partners. More omni-channel marketing in action. Immersive technology You stop to peek inside the furniture store you remember from childhood, now busy with kaleidoscopic digital displays, interactive mobile screens, and weird VR-style headsets, and find it swarming with post-Christmas sale shoppers. Rather than enter, you decide to download the app which you’re delighted to discover is powered by augmented reality (AR), something you’d only ever come across before in the 2002 movie Minority Report. While you were lying in a frozen state, everything has become personalized. Back in 2010, a brand that called a customer by name was considered personalization, and now it’s a marketing standard. In today’s hyper-connected digital world, consumers crave value-driven content, offers, and product suggestions that suit their specific needs. Here are some insights that illustrate that notion: 57% of consumers are happy to share personal data in return for personalized offers or discounts. 62% of consumers expect brands to send personalized offers or discounts based on the items they’ve already purchased. 91% of consumers are more likely to shop with brands that provide relevant offers, deals, and content recommendations. While you’ve been exploring scandi-style sofas on your immersive furniture app, you’ve noticed that it’s serving up tailored product and content suggestions based on your preferences and browser behavior. This is modern personalization in action and you’re impressed. And then you notice the augmented reality-based retail shopping experience. The app you’ve landed on is Ikea Place. You know, the one you downloaded rather than going into the store. An AR-driven mobile platform that lets you play around with different items of furniture virtually, you can see how it matches to existing decorations or things within your home. Pretty handy, right? An early adopter of immersive consumer technology, Ikea generated €35 billion in sales in 2016, and this app was a driving force in the brand’s success. An innovator of digital transformation within the retail sector, Ikea recently launched an ideas hub named Space10. This cutting-edge digital platform is a space for developing disruptive new products and ideas in a collaborative environment—an initiative that has so far resulted in the brand’s ground-breaking new autonomous car designs.
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