An email campaign to a specific subscriber by leveraging the data and information you have about them. This user information may include first or last name, date of birth, address, list of product purchases or the number of times he has logged into his customer account. All of this can be used in an email campaign to create a more personal and individual marketing experience. Is it worth it? The aberdeen group found that personalized emails can improve click-through rates by up to 14% and conversions by 10%. And according to the dma, segmented and targeted emails drive 58% of all revenue. The effects of email personalization on email open rates the effects of email personalization on venturebeat's email Open ratesthere are plenty of other stats to back up personalization as an effective email marketing strategy. In short, email personalization can: make an email subject line company mailing list stand out in the inbox as highly relevant and tailored materialincrease the likelihood of an email being opened and clicked. Enhance the customer experience by sending the right content to the right people at the right timedale carnegie, author of how to win friends and influence people, said in his book: "Remember that a person's name is to that person the sweetest and Most important sound in any language. . In the concept of e-mail marketing, this is a particularly important tool, because e-mails are the most personal individual marketing channel. In this article, I provide an introduction to some of the best practices for email personalization. We will examine: effective ways to personalize your email marketing campaignsthe best times to use personalization in email marketingwhy using personalization in emails is important email marketing these days is increasingly about creating a highly personalized experience for the subscriber. Marketers go far beyond simply exploiting subscribers' first names. They work hard to find ways to use smart, relevant email marketing