YouTube's algorithm favors long videos because they spend more time on the platform. This is why nowadays the average length of a YouTube video is around minutes. Descriptions give compelling reasons to consider making a purchase is the main feature of strong product descriptions. There is a common misconception that product descriptions should describe the product. Their main job is actually to persuade customers to buy, which is more likely to happen when they focus on benefits and not features. Why are good product descriptions important? Here is solid proof. Emarketer researched the importance of e-commerce product page elements for people shopping online. But that doesn't mean you have to go out of your way to create a long video! There's no point filling your video with fluff just to phone number list make it last longer. Viewers may drop it and dislike it, and it still wouldn't rank well on the youtube SERP reason is simple if you know who you are writing for, you will know what they are looking for. The most common way to research customers is to use a buyer persona: a representation of your ideal customer. It contains information such as demographics, interests, needs, and goals. The buyer persona here isn't just any snack-hunting person. This description is suitable for people who are looking for healthy and healthier products. It is therefore difficult to determine the best duration for YouTube videos. The ideal length depends on each specific audience and the type of video. We've already talked about the standard lengths of certain formats, so click here to refresh your memory! to stay fresh. The refrigerator is only a means to an end. Look what I did there? Focusing on the benefits rather than the product itself is a better way to sell. It's simple: Benefits show customers how the product can make them healthier, happier, more productive, and more.