Minimalism works because our eyes and brains only have a finite amount of attention to give to a design. By giving our eyes fewer items to consider, we devote more attention to the ones that are there. This makes minimalism very versatile: from apps job title email list to logos to packaging and printed products, there’s no design that can’t benefit from this trend. The minimalist design trend — Minimalist design first arose in the 1950s and 60s as response to an increasingly noisy, technologically-advancing culture. Suddenly simplicity, clean lines, and oodles of white space began to appear more and more in visual art, architecture and graphic design. Logos by Saul Bass These logos by legendary mid-century designer Saul Bass are so timeless, they could have been created this year. The grungy, collage-driven styles of the 90’s were replaced by the bright colors of the early 2000’s, and by the 2010’s, minimalism was more than primed for a comeback. Only now are we seeing its power to grab attention in the ever-scrolling world of social media or mobile experience. From clean and airy websites to stylish Instagram feeds full of tasteful flat lay job title email list photography, brands across the spectrum are fully embracing the minimalist design trend. Minimalist design is everywhere — Logo design Logo design is one of the places where minimalism is job title email list most ubiquitous. Why? Because when it comes to a logo, the canvas you’re working with couldn’t be smaller. Everyone wants a logo that stands out, that creates an instant reaction, and leaves a lasting impression of your brand’s values and ethos. The job title email list less cluttered this tiny space is, the more quickly and efficiently that message can be communicated. Tripster logo This logo for Tripster is very on-trend and modern but still has the timeless, minimalist ethos. Via CostinLogopus. LoveBowl logo A literal but versatile logo for LoveBowl. Via Amansky. TestGorilla logo A fun logo for TestGorilla. Via Spoon Lancer. Small Potato Press logo A truly adorable logo for Small Potato Press.