Apr 05, 2022
In Beauty Forum
waves. But after the limelight passed, many Internet celebrity brands disappeared. How many years can the popular Internet celebrity brands be popular? This article will analyze this problem from five aspects, hoping to help you. The word "net red"text messagte service has been very popular in recent years. These two words originally referred to the red people on the Internet. But with the deepening development of these two words, it has gradually expanded from the realm of people to the realm of business. Then came the Internet celebrity brand, and a series of products were dubbed the word Internet celebrity—Internet celebrity bookstore, Internet celebrity attraction, Internet celebrity plate, Internet celebrity ice cream. It seems that once a product has the word Internet celebrity, it means a big fire, it means that it is favored by the capital market, and it means that there is a lot of money. For example, Internet celebrity brands such as Zhong Xuegao, Yuanji Forest, and Xicha have achieved great achievements in a short period of time, and their valuations have quickly reached the level of billions or even tens of billions. But one text messagte service question is, they are very popular now, but will they stand the test of time and go further? Not to mention century-old brands, can they still maintain their current popularity in 10 years? After all, there are many brands in history that exploded in a short period of time, but quickly collapsed. Judging their future is not so easy, but we can look for some clues from similar cases in the past. 1. The first generation of Internet celebrity brands: brands under the packaging of Internet thinking Around 2012, with the advent of the mobile Internet tide, the word "Internet thinking" began to become popular, and many traditional products born in this era began to claim to have Internet thinking, or use Internet thinking to make traditional brands. From the current point of view, those traditional brands with Internet thinking in those days are very similar to today's Internet celebrity brands in terms of popularity, popularity of public discussions, and popular paths. Representative brands include Huang text messagte serviceTaiji Pancake, founded in 2012, Paofu Technology, an adult product company founded by Ma Jiajia in 2012, Diaoye Beef Brisket, which started business in 2013, and Duck, which was founded by Qu Bo in 2014. They are all typical representative brands that used Internet thinking to make traditional products in that era. I summarize their characteristics as follows: Upgrading of existing products: Around 2012-2014, although the concept of consumption upgrade was not as popular as it is today, more and more white-collar workers are willing to spend more money to buy better products and get a better shopping experience.