Like the popular Hanging Eke before, the steadfastness of being keen on public welfare is not all the secrets of these brands' deep achievements and fame. With the rise of the light of reviewing domestic products, we can appreciate the Fax List gentler brand attitude of the old domestic brands, which also brings a new perspective of brand thinking to the outside world. This article takes you to review the brand marketing of domestic products in the new era. Business for Good - A Great Ideological Theory and Innovative Practice It is said in the "Liao fan Four Instructions": Therefore, if your ambition is in the world, the goodness will be small but great; if you are in one body, even if it is many, it will be small." This means that the difference between great goodness and small goodness lies in whether it comes from Fax List the heart, and what it does is if it comes from the heart. For the sake of the world, and not for yourself, this merit is boundless and boundless, which is the "Great Goodness". "The Theory of Goodness" is the human basis of Confucian benevolence, righteousness and morality. It is a major contribution to Confucianism and Chinese civilization. Nowadays, it is increasingly used in business, such as Ten cent's "Science and Technology for Good", Times Bole "Do the right thing", "Don't be evil", etc. To sort out the popularity of the white elephant this time, it comes from the "old news" that netizens dug up during the Winter Paralympics. According to reports, the Bailing Food Company Fax List in Jinxing, Shandong has 237 disabled employees on the job in 2020, accounting for nearly one-third of the total number of employees. The number of employment of disabled employees ranks first in Joining. They skillfully captured the network emotions and spread the brand value, which made this time completely out of the circle.