The data shows that in the past year, various companies in the industry have basically remained near their respective monthly active users, fluctuating up and down, and there has been no major change. Keep’s monthly active user fluctuations and growth curve in the past year also show that there are increases and losses, and the monthly active users are basically stable at around 10 million, but the breakthrough growth trend is not visible: 2. The huge market is there, and the weak are out "2016 China National Sports. Fitness Industry Report - Industry Value Exploration" report shows that by 2025, China's regular exercise population will reach 500 million people, and even in 2020, it will reach 435 million people: Through the comparison of data from 2007 to 2014, it is Fax List found that the exercise population of all age groups has increased exponentially. Will there be more changes in the next seven years? With the improvement of health awareness and income level, obesity brought about by the improvement of quality of life, the buzzwords of "A4 waist" and "mermaid line" have become popular in recent years. Influence, and other comprehensive factors, the awareness of national fitness and fitness has been formed, and the concept of fitness-driven health has also been deeply rooted in the hearts of the people. Both data and ideology show that this field is bound to be a huge market beyond imagination in the future. As the so-called "boat against the current, if you don't advance, you will retreat". If you stay in the "bottleneck period" for a long time and cannot break through the bottleneck, you will be eliminated. This is also the current anxiety of various companies, so the market is there, and the weak are out.

In fact, it is not difficult to see that Weibo is making improvements one by one in relation to the huge user response. For example, the customized hot search list that has been launched has turned the previous platter-style hot search into a block mode that divides different user groups. A few days ago, it was reported that Weibo will continue to improve the super chat and start the internal test of the "closed super chat" function. It is reported that the closed super chat is a type of super chat that is only visible to fans. New members need to obtain the approval of the host to follow the topic. After the approval, they can view the content in the super chat. According to Fax List the rules for creating closed super chats published on Weibo, before the closed super chat is approved, it is the trial operation stage. During this stage, users will not be able to apply for the certification of large and small moderators and fans. If the name of the closed super chat is a word of public interest It will be set as a normal public chat, and the permissions of all current moderators will be revoked. In fact, the super talk of Weibo is essentially the extension and expansion of the label function. In today's era of information explosion, a large amount of diversified content has occupied the vision of a large number of users, and at the same time, the accurate acquisition of information has become more complicated and cumbersome, which naturally greatly increases the opportunity cost of users. The existence of tags reduces the time and cost spent by users in searching, and allows different information to be classified and integrated, which can help users filter out really interesting content from a series of keywords. Therefore, for content creators, Weibo Chaohua is an effective form of core generalization and content organization, and it is also a powerful weapon to trigger dissemination; for users, Chaohua is a simple and reliable retrieval method, and it also Users with the same attributes can be aggregated to establish a link between these users.