If you're using a CMS, it should put the main section in the correct order, but you should always check. The correct configuration of meta tags in the head section is: title tag Meta description tag Meta keywords tag Even though the major search engines claim that they don't consider the keywords meta tag in their algorithms, it is valid HTML. For example, it might be useful tips for writers or others involved in creating or editing content. And besides, just because the search engines say it's not used doesn't mean it 's not used. This means it's okay to include as long as it's not spammy. But most don't use it. The title tag Title tags serve as the "title" for your webpage in search results. This should therefore company employee list help the search engine and the user to understand the main theme of the page. Page titles are visible in search results. They also display at the top of any webpage in the browser tab. They offer the opportunity to present your most relevant keywords in the foreground. Title tag displayed in Google search results. Search engine snippet showing title tag for BruceClay.com homepage The title tag must: Appeal to the reader and tell them the reason for their search Be written in the form of a title: short and corresponding to what researchers are looking for Be unique for each page on your website to avoid duplicate content issues Have around 9 words but in the range of 6-12 Google will cut off (or truncate) a title displayed in search results after about 60-70 characters including spaces (a little longer on mobile), so keep it within that length unless you have a specific optimization reason to do otherwise.