Make sure that all components on the site are measurable and keep an eye on whether the KPIs are being achieved. Search Engine Optimization (SEO) Question : when building the dealer website, did you think about what you think (potential) customers want to know about your company? Answer : Probably yes. But have you also thought about what the customer wants to know from you, what the customer is looking for? Often a lot less attention is paid to this. That is a pity, because a good brand experience should always be based on the customer.
With various tools it is also very easy to find out exactly where you areis looking for, and I don't mean 'anything with aftersales'. No, I mean that there are an the phone number list same average of 2,400 searches per month for 'maintenance', 590 for 'maintenance' and 480 for 'aftersales'. And why? You can't be at the top of everything, but the chances are a lot bigger when you focus on what is important to you based on the search behavior of the consumer. Why then is so little attention paid to this? Often the argument is that it is too expensive. That's because the competition is high and therefore 'a high investment' is needed to come up in the organic search results.
Yet you can distinguish yourself from the rest through SEO – precisely because many dealers do nothing with it. To advertise What almost all car companies, brand dealers, sub-dealers and repairers do is advertise online. With this, products and promotions are easily brought to the attention. The investment (especially in time) is also lower than SEO and you often only pay for clicks to the website. Because everyone advertises, the competition is fierce, which increases the price. It is also difficult to stand out or be selected among all the dealers. Brand experience and promotions are often the most important factors here to stand out. I would certainly continue to advertise, but always mention the price and USPs.