Scaling a competent messaging team isn't just about hiring the right mix of people, it's also about investing in helping them grow in their role. By equipping your current team with new skills, you may be able to complete more different tasks without having to increase the payroll just yet. Leave room for experimentation Give your team the opportunity to mix daily tasks with projects that break the routine. It could be a set of A/B tests,
experiments with new coding or design techniques, or a chance to design a unique email that's different from your standard template. Every experience, successful or not, provides your team with the opportunity to be challenged and learn. Invest in training Email is continually evolving, which means the learning within your email team should never stop. Training can job title email list help your current employees move into more specialized roles or ensure new hires stay on the cutting edge of technology. Here are some ways to invest in training: research trends and best practices to email marketing . Budget for your team to attend , take conferences online courses, or earn certifications.
Take advantage of free online learning opportunities such as webinars or Salesforce Trailhead . Your messaging team members are the heroes everyday marketing who help deliver great customer experiences, campaign after campaign. The human element of scaling your email program effectively can also be the trickiest, because there's more to team management than choosing the right integration or tool. Some of the best things you can do to scale your team effectively are to focus on alignment, collaboration, and learning. A good foundation of your team will pay off in the long run. If you feel like you've gotten off to a rocky start in your scaling efforts or aren't sure where to start, you're in good hands. In the next article in this series on scaling your messaging team, we'll take a look at your processes and tools. Stay tuned!