Then, let's first look at the newly added bulk sms service definition (take the Internet product hr attendance APP as an example). some products are active users when they are opened. The specific measurement dimension needs to consider the product business Line core indicators (North Star indicator) and product attributes. Taking the tob product hr attendance APP as an example, it will focus on two key indicators, the number of newly created companies and the bulk sms service successful conversion rate of members, to evaluate the quality of users. 3. Analyze new data Now, let's sort out how to analyze the new data and discover the driving force of business growth? 1. Understand the overall new data growth trend of product business lines Through the overall trend of the new data,
Analyze the reasons for the high and low bulk sms service trends and whether it is a cyclical growth, find out which time nodes to increase or reduce investment costs and optimize operation strategies. As shown in the figure below, it can be seen that the establishment of a company has a greater impact on weekends, and the weekends are low, which is cyclical. It can reduce the investment cost during the weekend and save ineffective costs, but it can also increase the bulk sms service promotion and activities to make the growth trend. Smooth, but with a combination of product attributes and user attributes. (The decision-makers of tob attendance APP users all work on weekdays, while toc short video APP users are concentrated on weekends or spare time) It can also be seen
That the number of enterprise creations was bulk sms service abnormal on September 28 and 29, which may be due to the increase in the optimization of operation strategies and promotion. Note: The new data trend graph for September has been desensitized. 2. Distinguish the proportion of sources and channels of new data to achieve refined operations The main bulk sms service sources of new data are the application market (mainstream include vivo, Huawei, etc.), Apple aso, SEO, 360 search, content marketing (Zhihu, WeChat public account, etc.), activities, etc. Channels and refined channel operations. As shown in the figure below, it can be seen that Huawei has a large proportion of the application market, while vivo has a small proportion, which shows that Huawei has a strong ability to acquire customers. Realize refined operation. (Optimized cha