For example, Wuhan Culture and Tourism Bureau brings users an immersive play experience by shaping the local customs and customs. In this comfortable and unburdened environment, local people will naturally have a sense of belonging, and foreign tourists can also quickly integrate into it. , enjoy the physical and mental pleasure brought by the local culture.
The sense of atmosphere is varied, including the natural atmosphere formed by the natural environment, and the humanistic atmosphere shaped by man. These atmospheres can bring different feelings to people according to different sensory experiences. When brands create a sense of atmosphere, they tend to use positive sensory experiences to create a "good atmosphere" and bring joy to the people in it. On the other hand, “bad vibes” aren’t all useless, and while they can be uncomfortable at times, they can also create a unique sensory experience for audiences if brands use them properly.
and includes a sense of belonging, happiness, warmth, elements such as relaxation , which in turn affect people’s inner activities and feelings.”
Simply put, it is the right atmosphere that makes people feel physically and mentally relaxed.
In addition, it should be noted that the ultimate purpose of Country Email Lista brand's use of atmosphere is to conduct marketing. Therefore, before the project starts, the brand needs to first clarify the brand proposition and communication purpose, so that elements such as scenes, characters, and culture can be combined with the concept. Effect. If you just lay out elements to create an atmosphere, you will only pick up sesame seeds and lose the watermelon in the end, leaving the atmosphere and losing the brand.The epidemic has changed our way of life and habits, bringing us many problems and challenges, but it has also made people pay more attention to health, and more and more people are participating in fitness. These changes represent an important opportunity for the fitness industry. In the post-epidemic era, offline gyms should take advantage of their online advantages and meet people's more diverse, personalized, and online health needs through a combination of online and offline sports.
Since the outbreak of the epidemic 20 years ago, it has been repeated. In the first half of 2022, severe epidemics broke out in many parts of the country. Beijing was in a semi-suspended state throughout May, with the exception of essential public services, almost all industries stopped operating or worked from home. For everyone, except to do nucleic acid every day, and to take out the garbage and buy vegetables, they hardly go out.
On the way to do nucleic acid, I always encounter young men handing out flyers for the gym. Every time you ask me, do you need to swim for fitness? I absolutely refuse. I observed the reactions of passers-by and they were all the same as me. They waved their hands and refused to answer. It seems that everyone is very disgusted with this way of handing out flyers for swimming and fitness.