Campaigns are becoming a major source of website clicks and revenue during the holiday season, and smx advanced's "Shopping campaigns: play like every day is a holiday" panel featured tips and advice from three veterans from the ppc: ann stanley, todd bowman, C Level Executive List and mona elesseily. Ann stanley: shopping ads, buy buttons, social commerce and remarketing shopping ads and buy buttons are everywhere. Stanley explored where ads are generated by product feeds and where clicks lead to retailer websites or convert on host platforms. His talk was full C Level Executive List of data insights and provided a neat map divided into three conversion areas: area search giants: david bing vs. Goliath google thanks to windows 10, the share of bing
Shopping ads is increasing (21% in the us, 9% in the uk). With google shopping gaining volume, bing almost always shows lower cpcs. In terms of conversion and roas efficiency, the results vary greatly depending on the verticals. Bottom line: if you're targeting the us or C Level Executive List uk, try bing to see how effective it might be for y Area social commerce: a growing multifaceted ecosystem social commerce always carries the promise of additional returns by C Level Executive List opening the door to impulse purchases in the digital world. Stanley subdivides the area into four main types, showing how the potential for growth is supported by an
Extremely diverse ecosystem: f-commerce: retailers can offer their products in the facebook environment. Shoppers can browse the retailer's product tree, like and C Level Executive List comment on products as they happen, and put them in a facebook shopping cart with checkout option. Buy buttons: although twitter has ditched its buy button in favor of dynamic C Level Executive List remarketing, other players like facebook, instagram and pinterest continue to offer the ad format that allows brands to educate and sell at the same time . Dynamic remarketing: facebook, twitter, and instagram are launching the next generation of remarketing, where the buyer doesn't