This article is a product analysis report of Get Ranked, which mainly includes these five points: product function, market analysis, user analysis, function analysis and operation analysis. 01 Product Overview 1.1 Product Introduction Gaide Ranking is an APP that provides valuable consumption reference opinions for middle-income people in the era of consumption upgrading through a simple and straightforward PGC list. The team will collect evaluation reports from various databases and institutions, and then combine expert interviews to summarize a relatively objective and fair ranking of commodity brands through multiple dimensions. Before shopping, users can search the ranking of a certain category of products in the Gide Ranking to provide reference for consumption decisions. 1.2
Product function framework diagram 1.3 Typical usage paths 1.3.1 Find/Buy Goods 1.3.2 View assessment 1.3.3 Finding quality restaurants 02 Market Analysis 2.1 Market Positioning In today's era of information explosion, many consumers need shopping guide services to achieve more efficient consumption. Xiaohongshu, What is Worth Buying, Dianping and phone number list many other platforms, as well as many official accounts, fashion bloggers, and Internet celebrity anchors are providing such services and taking on the role of consumer decision-making. There are also many problems that follow. First, the general lack of objectivity and credibility of information in the industry makes consumers feel uneasy when shopping; second, UGC content is mixed, and PGC content is produced in a random way.
The result of these problems is that users have spent more time identifying and filtering information, which is originally a shopping guide platform used to improve efficiency. In the field of e-commerce, relying on sales and evaluations cannot completely and accurately judge the quality of products. Apart from the phenomenon of swiping orders and malicious evaluations, each product evaluation is based on the purchase user's own standards, but each user's standards It may vary widely, so ordinary users need an objective and fair evaluation platform to guide consumption. In other fields, such as education and medical care, ordinary users cannot find accurate and comprehensive information through Baidu and Zhihu, nor can they reach professional vertical forums. Gaide