Lesson 20 - You'll Succeed...Eventually This is perhaps the most important principle. If you start a business and stick to it forever, you will eventually succeed. In this day and age, everyone is fickle, and 9 out of 10 businesses fail because people just gave up. Everyone wants immediate results, but few have the patience. Get rich quick is a myth. You have to put in the time. You have to put in the time. You have to build your skills and be good at what you do. You have to make your business part of your day job and keep doing it every day. Once you start tracking or setting expectations, you get impatient and give up.
There are many businesses that succeed only because they weather the storm. When the going gets tough, the weak quit, but the strong survive. If you can make your business a permanent part of your lifestyle, you will outlive everyone else. Should you hire an Amazon advertising agency or run your Amazon PPC ads yourself? This post is a case study I conducted fax List using my own Amazon account to help you answer this exact question. A while ago, I published a very comprehensive guide on how to run your own Amazon PPC ads. In this guide, I compare my notes to 7 and 8 other Amazon sellers to teach you the proper way to set up and run an Amazon Sponsored Ads campaign. But because the article is so scary and has over 7000+ words , many people are intimidated by the number of steps involved .
Now, if my Amazon PPC tutorial is beyond your grasp, or you can't run ads profitably, keep in mind that running your own Amazon ads takes practice and a certain amount of trial and error. If you don't want to take the time and effort to learn Amazon Advertising properly, then you should consider hiring an Amazon Advertising Agency to run all your advertising for you. Because I teach a course at Create A Profitable Online Store, I usually always run my own Amazon PPC ads to stay up to date with the latest Amazon advertising technologies. But I've gotten so many Amazon PPC troubleshooting questions from students over the years that I've come to realize that running your own ads isn't always the right path unless you're willing to put in the work .