Can you name a famous fast food restaurant? When you mention the name, of course you also remember the logo of the restaurant, right?
Logos are important because they are able to convey the company's philosophy to the public, the types of products they sell, the target market, and much more. You could say that the logo is the identity of the business.
According to Finance Online , 75% of people start to recognize a brand by its logo. Thus, it is important to create a logo in order to achieve business continuity and growth.
Designing the right logo is not easy. You have to do market Belgium WhatsApp Number List research, know the persona of your target market and carefully consider the principles of the company that will be depicted on the logo.A wordmark is a logo that only consists of a collection of letters. So what distinguishes one wordmark from another is the color and font.
This type of logo is suitable for new companies that still need to introduce their company branding.
Examples of companies that use wordmarks as logos include: Lenovo, Google, Coca-Cola, Ebay, and Samsung.
Unlike wordmarks, which write the full name of the company, lettermarks only write their initials. Initials will help you create a simple logo from a long company name. This can make it easier for consumers to remember your logo on the market.
Examples of companies that use lettermarks as their logos include: McDonald's, Chanel, IBM, VOA, HBO, and CNN.
A logo with an image symbol is called a brandmark. A logo in the form of an image can also be a means of branding your company.
Without being told, people will soon find out that the white bird is the logo of Twitter. Likewise with the paper airplane symbol that already represents Telegram.
The success of people in recognizing brandmark logos is based on their psychological relationship with logos in the form of images that need to be interpreted.