AI does not replace marketers or developers, but rather helps streamline their processes and analyze (and use) big data in real time. 4 AIs for Email Marketing Benefits AI is a game changer for email marketing teams, whether you are a team of 1 or 100. Here are some of the benefits of using AI in your email program: 1. Rationalization AI learns about each of your customers: their history, engagement behaviors, interests,
and habits. It then uses this information to determine which product recommendations, discounts, or freebies will resonate best with each recipient on your list. So when someone visits your website and browses through a certain selection of items, the AI can retarget that potential customer via email if they abandon their cart before checkout. It will job title email listknow what items they were looking at and let them know if there was a price change, discount or if it is about to sell out. This level of personalization goes beyond adding a person's first name to an email. It engages with them based on their behaviors, increasing their chances of converting into a customer. 2.
Efficiency Humans can do pretty much anything you ask your email marketing AI to do – it just takes a long time. Email automations and AI optimizations allow your email marketing teams to focus on problem solving and holistic solutions rather than picking individual send times or browsing through recommendations of products to send to a single customer on your list of 200,000. AI also analyzes the performance of your email programs and customer behavior in real time, meaning you can use data from yesterday's email campaign to inform tomorrow's sending. And you can achieve this without a team of dedicated data scientists constantly sifting through your analytics for email optimization insights.