If the firm is small or the email-list is just mailing list starting out, then it is possible for the firm to manage it in-house and to send it via its own email system. Creating mailing lists are simple enough with the majority of email systems offering mailing list a walk-through tutorial and this can help a firm keep its costs low whilst maintaining a close eye on the email list.
However, if the list starts to grow in size or complications arise in the management of the list, it may be best to engage the help of external mailing list professionals to ensure that the success of the email list is being maximized. What good is an email list if you cannot deliver your emails? There are two main ways for a firm to manage their email list and these are through hiring an external firm (autoresponder account) to handle the email list or to purchase a software application program that will run the email list itself.
Both of these methods provide an immediate benefit. The software can apply the personal details to templates ensuring there is a quality and consistent message being sent out to customers and some of the packages available contain mailing list features that will automatically schedule mail-outs and create contact lists as well as providing unsubscribe options to ensure the mailing complies with internet laws and regulations.