Search engine optimized content is content that does more than just take up space on the page. It's content specifically tailored to what searchers are looking for and optimized to perform well in search engines. This means considering more than keywords, but also the message and authority of each page. SEF uses title and description tags. SEO optimizes title and description tags to get clicks. optimization of titles and descriptions When a search engine friendly site is deployed, each page will have a unique title and description that matches each page it is on. Title and description tags should play a much bigger role when a website is optimized. While it's important that they support the messaging of the page, they should also match the searcher's needs. This means not only adding keywords to tags, but also using compelling language that makes the visitor choose this site over any other in the results.
In fact, you should be able to look at any page's URL and get a pretty good idea of what the page is about. A search engine friendly image masking service site ensures that all URLs are simple and readable. But a search engine optimized site takes URLs even further. URLs should mimic the navigation and breadcrumb paths on the site. Keeping URLs aligned with your navigation path can impact how your URL displays in search results, which can impact click-through rates. Advertising Continue reading below SEF uses canonical tags to avoid duplicate content issues. SEO helps you eliminate duplicate content issues completely. duplicate content issues A search engine friendly site will be set up in such a way that duplicate content is not a factor in search engine algorithms. This is done with the proper use of indexless and canonical tags and a few other smart strategies. But on the whole, these are only temporary solutions.
Advertising Continue reading below A search engine optimized site will do more than direct search engines to the correct content. This will completely eliminate duplicate content, to the extent allowed by the CMS. It's always better to remove all duplicate content to avoid potential problems than to send signals that you hope search engines will follow. SEF adheres to current algorithmic guidelines. SEO adheres to the algorithmic guidelines of the future. A search engine friendly site should adhere to the majority of currently published search engine guidelines. Many guidelines are fairly well established and easy to implement from a coding perspective. However, a search engine optimized site goes far beyond what search engines say today. It focuses on the future direction of search engines.