Market segmentation refers to the process of distinguishing customer groups with different needs based on certain characteristics or variables of needs according to their own conditions and marketing goals. 1. Market segmentation standards Market segmentation standards are mainly divided into consumer market segmentation standards and industrial market segmentation standards. 1. Consumer Market Segmentation Criteria Many traces of this content can be found on the Internet.
I have summarized it from my own understanding as follows: 2. Industry market segmentation criteria Many of the above-mentioned subdivision standards for the consumer goods market are applicable to the subdivision of the industrial market, such as geographical environment, climatic conditions, transportation, pursuit of interests, and Bulk SMS Service brand loyalty. However, because the industrial market has its own characteristics, enterprises should also use some other standards and variables to subdivide. The most commonly used variables are: end-user requirements, user scale, user geographic location and other variables. The role of market segmentation 1. Facilitate the selection of target markets and the formulation of marketing strategies The sub-markets after market segmentation are more specific, and it is easier to understand the needs of consumers.
For smaller target markets, it is convenient to formulate special marketing strategies. At the same time, in the segmented market, information is easy to understand and feedback. Once the needs of consumers change, enterprises can quickly change their marketing strategies and formulate corresponding countermeasures to adapt to changes in market demand and improve their adaptability and competitiveness. . 2. Conducive to exploring market opportunities and developing new markets Through market segmentation, companies can analyze and compare the purchasing potential, satisfaction, and competition of each market segment. In this way, we can explore market opportunities that are beneficial to the company, so that the company can make timely decisions on production and sales, or formulate new product development plans according to the company's production and technical conditions, make necessary product technical reserves, and grasp the initiative of product upgrading. , to open up new markets to better meet the needs of the market