These clips serve as the backbone of your video strategy, raising awareness, education, and of course, advocacy. testimonial video Having satisfied customers promote your product or brand is a great way to build credibility. You'll feature a short interview or review where users can share their positive experience and the benefits they got from using what you offer. The challenge is finding loyal customers who are willing to put in the time and effort. It helps if they also gain something like exposure or being associated with your brand. When should you use Promoted.
Videos? Promoted Videos can be beneficial in almost any industry email list situation. That's because people believe what users say before they believe what you say. Pro Tip: Remember that many viewers watch videos on social media anytime, anywhere. They usually don't wear headphones in the office, in restaurants or on public transport. Adding subtitles is more important than most video marketers anticipate. Graph showing the percentage of viewers who prefer to watch videos horizontally and vertically Brand Videos Brand Storytelling In such videos a brand showcases its personality and values. Content often doesn't include actual products or services, but instead aims to create an image that resonates with viewers. The brand embeds its mission.
Vision and values ​​into a compelling story that often has nothing to do with the business at all. The idea is for viewers to find their own representation. Videos that tell your brand’s story can also tap into the (hidden) dreams and aspirations of your target audience. When should you use a brand story in your video? These types of videos are often part of a wider branding campaign. They enhance the overall perception of a brand and can do wonders for instilling brand associations. A brand story is a great option for brands that represent clear values ​​that they share with their audience. Most storytelling is done by established companies with strong brand identities.