Because even the most highlighted and most interestingly written call to action in line with all good practices will not achieve optimal results if it is located in the wrong zone. What good advice can be given in this regard The CTA should be placed in a visible place in the content of the article between paragraphsthe higher the better. If the text is short and the CTA cannot be placed on top of the text select the lower right cornernot the left.
An interesting idea in long texts is to place the at the bottom as a reminder. In the case of e-mails it is particularly important to place the button in a visible place without the need to scrollto the so-called fold UK WhatsApp Number List line. How to measure the effectiveness of CTAs Like any marketing procedure the effectiveness of using CTA should be somehow measured or at least estimated in order to be able to constantly optimize its use.
How to do it One of the easiest ways to measure the effectiveness of the Call to Action on the website is to check the Click Through RateCTR. It shows how many of those who saw the offer decided to click on the link contained in it. Constant monitoring of this indicator can tell a lot about both the selection of the CTA message and the structure of the offer itself CTA and brand.