With the advent of Apple's MPP feature, marketers have been forced to look at other metrics to distill an understanding of how recipients interact with their messages and how those interactions lead to conversions. Clicks have proven to be paramount to this understanding, in addition to other vectors, such as how often someone clicks, whether clicks occur multiple times on a single email, etc. delay than opening. Unsurprisingly, we saw a general theme that most clicks happened at the time of open, and the pattern we saw with opens seemed to apply mostly to clicks.
There seems to be a slightly different pattern of clicks on Cyber Monday, but that may just be a return-to-work factor. In addition to understanding how long it took for the email to be opened after it was sent, we wanted to understand how long it took people to click on a call to action or other link in the email. 'E-mail. Median open time, based on unique opens of job title email list delivered emails, ranged from 45 to 59 minutes, while median click time after opening messages was around 12 seconds. For senders, relying on urgent offers considers that it can take up to an hour on average for someone to open their email. However, if your offers are attractive enough, the desired result of a click to your mobile app or website can happen quite quickly. Generosity surges on
GivingTuesday Retail sales are not the only ones to soar at the end of November, as is the incredible generosity of philanthropists. GivingTuesday, which falls on the Tuesday after Thanksgiving each year, is the nonprofit sector's largest email fundraising day. GlobalGiving , a nonprofit that connects nonprofit partners with donors and businesses, relies on Twilio's SendGrid messaging API to power its massive GivingTuesday campaign. The nonprofit sends out more than a million emails to attract donors on this crucial date.