America’s relationship to marijuana is changing. Residents of eight states1 no longer have to buy their weed in plastic baggies behind a 7-11; instead they’re able to saunter into dank-smelling boutiques and purchase impeccably designed fax number database sachets of their favorite strain. Right next to the 7-11. Because hey, that’s just smart business. Ah yes, just imagine all that beautiful cannabis branding… stereotypical-weed-logos Record scratch. Weed has an image problem. And it’s not just the untruths perpetuated by the Nixon administration, DARE and Above the Influence.
Marijuana has some skanky design going on. I mean, I get the plant is green and its leaves have 7 points, but that does not mean that’s what the logo for your marijuana-infused artisanal coffee beans should be. That’s like saying if you’re a vintner the only logo use fax number database can put on your wine bottles is a Microsoft clip art image of grapes. The Leaf: the ultimate weed logo cliche — weed-barbershop-pole Currently 44 percent of logos registered as trademarks for marijuana-based businesses in the United States feature The Leaf. This makes sense: design cliches come from somewhere, and The Leaf is an immediately-identifiable visual symbol that tells you what you’re getting yourself into.