Think your press release looks boring? On a roll! The journalists I spoke to were unanimous: the simpler the layout, the better. Don't fill it with photos, no weird colors and not too complicated with text blocks. The most annoying thing for a journalist is a lack of overview and the need to search for information. In the context of tip 2 (keep the journalist's attention), it is also important that a journalist does not have to scroll in the press release, because that is a moment.
Can decide to click away. Also add headings executive list so that the journalist can immediately see where the information is after reading the lead. In addition, it is inconvenient if the recipient still has to click through for the press release in the email, because even then you lose attention. What does work well is adding the press release as a Word document, so that journalists can easily copy it. Conclusion: journalists never really have time. But with the above tips you help journalists.
Giving them time or by saving them time. And of course you help yourself with that in the end! Did these tips help you? Or are you a journalist and do you think: I still have something to say about this? Please let us know. Working from abroad, it sounds great. But can you find your way as a digital nomad? Having a steady job doesn't mean you can't travel, and traveling doesn't have to be all about fun. So the so-called workcations are springing up like mushrooms, the best of both worlds. Working abroad.