Among the dozens of products displayed on the shelf like you, how do you look different from other products? This is very important for a brand. To enhance recognition, basic brand identity symbols include brand name, logo, color, pattern, packaging, mascot, etc. Your name special email list is Microsoft, my name is apple. You are tian zige, i am a bitten apple. The golden m is mcdonald's, and the red and white kfc is kfc. You are uncle mak the clown and i am grandpa ken the gentleman. The existence of these identification symbols makes you not mistake who is who.
In addition to visual identification symbols, there are also text identification symbols. When it comes to safety, i think of volvo; when it comes to driving fun, i think of bmw; when it comes to technology, i think of audi; when it comes to luxury, I think special email list Mercedes-Benz. For dandruff, it is head & shoulders; for suppleness, it rejoices; for nutrition, it is pantene; for styling repair, it is sassoon. In addition to visual and textual, there is also auditory recognition. Lights, etc. Lights, etc., is intel. Hi, kugou, it's kugou. These are the identification symbols that brands provide to consumers, which are eye-catching labels and memory grabbers.
Credit endorsement the second role of the brand is to ensure quality, dispel doubts, and provide consumers with credit endorsements. When you're shopping on the supermarket shelves, there are two products, one you don't know at all, and special email list one you've heard of and seen advertised for. Then in most cases, you will not hesitate to choose the product you are familiar with. Because familiarity creates trust. In the golden age of the last century, as long as many companies invited celebrity spokespersons + cctv to advertise, it would lead to soaring sales and consumers rushing to buy.