The data shows that in the past year, various companies in the industry have basically remained near their respective monthly active users, fluctuating up and down, and there has been no major change. Keep’s monthly active user fluctuations and growth curve in the past year also show that there are increases and losses, and the monthly active users are basically stable at around 10 million, but the breakthrough growth trend is not visible: 2. The huge market is there, and the weak are out "2016 China National Sports.
Fitness Industry Report - Industry Value Exploration" report shows that by 2025, China's regular exercise population will reach 500 million people, and even in 2020, it will reach 435 million people: Through the comparison of data from 2007 to 2014, it is Fax List found that the exercise population of all age groups has increased exponentially. Will there be more changes in the next seven years? With the improvement of health awareness and income level, obesity brought about by the improvement of quality of life, the buzzwords of "A4 waist" and "mermaid line" have become popular in recent years.
Influence, and other comprehensive factors, the awareness of national fitness and fitness has been formed, and the concept of fitness-driven health has also been deeply rooted in the hearts of the people. Both data and ideology show that this field is bound to be a huge market beyond imagination in the future. As the so-called "boat against the current, if you don't advance, you will retreat". If you stay in the "bottleneck period" for a long time and cannot break through the bottleneck, you will be eliminated. This is also the current anxiety of various companies, so the market is there, and the weak are out.